When it comes to designing offline material and potential large brochures, then the process of doing so is a tricky and time consuming element. The ability to try and get your overall organisations brand image and point across in a succinct and compelling format is becoming an increasingly difficult feat in the 21st century as people simply do not have time to read brochures and listen to sales talk.
Therefore the idea of creating a brochure is losing its appeal and many marketers are tending to use online functionalities such as account management systems to draw users in to appealing with the particular brand. However if you must, ensure that there are sufficient contact details on the brochure so readers are able to contact you if their interested in what you have to offer. Adding a discount code to each individual brochure will also help drive conversion and add real value to the brochure especially if it converts soft leads to sales.