Email marketing is a fantastic way to stay in contact with old and new customers. Marketing emails can promote new products or advertise an up and coming event your company will be attending. It is important that business marketing emails should be kept simple, with a good amount of text to image ratio.
Any written content should be in separate sections, as a large paragraph of text can make readers loose interest before they have got to the important information. Include bullet points to breakdown information into easy, manageable points. Try not to include slag or abbreviations within the written text as this may cause confusion.
When it comes to adding pictures, you must use eye-catching visuals, these images should follow a consistent style with your company’s other online marketing strategies, including social media.
Always include your business contact information at the bottom of the email, with links to your social media platforms and your website.