Facebook isn’t like Facebook and Twitter it’s slightly more photo-orientated as every post is an image. This means that it’s great for businesses with lots of stunning photos of their products and services and not so good for those without. That said, if you have nice product photos, but your products are merely parts for toilets, fire alarms, smoke detector alarms of telephone cables, they’re not going to draw in much interest organically. Industries like fashion, home, garden, design do very well on Instagram, but even with the interest factor there, you have to make sure you’re using relevant hashtags and spending time liking your target audience’s photos and leaving comments, to grab their attention, make them aware of your brand and engage with them. You alos need to make sure your Instagram profile includes all of your relevant information, such as website address or telephone number.