Whether you’re the owner of an e-commerce website business or a butcher in your local town centre, you’ve probably considered a wide range of marketing and sales strategies for business, including online and offline.
That’s right, even if you’re a very hands on butcher it’s important to keep up with some of the latest online trends, including social media marketing, Google Ads and Facebook Ads to name a few. That said, the majority of the sales from a butcher’s business might come from word of mouth recommendations that have been developed over years. That said, the owner of an online business may be completely clued up on the latest digital marketing trends yet could require a lesson or two in ‘old fashioned marketing’. By old fashioned we don’t mean out of date, we merely mean established forms of marketing like face-to-face sales visits.
Let’s say you sell a particular line of clothing and you’re looking to expand your online sales. Visiting retailers and getting to know them and their business will give you the information you need to learn more about how they operate and what they’re looking for in a product.
You’re more likely to make an impression with a face-to-face visit than you are with a beautifully worded email. So no matter what type of business you run, it’s important to make sure you spend time doing both. Get a great website and active social media channels, but go a step further to win more businesses by visiting real people. B2B marketing can work effectively in a diverse range of businesses, even those who are looking to sell directly to customers. You can win contracts with retailers and combine their sales with your online sales whilst raising awareness of your brand. Be sure to consider the new and established marketing techniques for your businesses.