Some businesses become inducted into the internet world through a rather inadequate website management and marketing company. This can have results varying from a moderate success rate, improving the traffic and reputation of the website to a small level. This can help to generate business, but without real experts, you will find it very difficult to get beyond a certain point. It can also go the other way. They could, for instance, immediately generate a great amount of links, thereby artificially improving its reputation with search engines. This can have disastrous affects. Getting a sudden and massive increase of links can cause a search engine, like google, to recognise negative, or black hat, website marketing. This can cause a serious issue with your website, by getting black listed. This would mean that all of the rankings which you would get from the links, while good for a month or two, would quickly become toxic, with all of the links actually hurting your ability to compete. Having a tried and tested website marketing agency working with you can help you to recover from this situation, but finding one before it even becomes an issue will help a business new to the internet greatly.