SEO is a topic that rarely comes up in a pub conversation and why would it? It’s not a topic many people know, appreciate or understand. That said it is a niche subject that isn’t going away any time soon. Every day billions of people make searches online using search engines; little do they know the results they’re seeing are there because SEO agencies have been carrying out nifty little tricks to get those businesses there. For marketers like us, it’s great news that only the minority know about SEO, it means more business for us, but you have to admit, it can be quite frustrating when you’re unable to talk to people about your everyday job because nobody actually gives a damn, well not until they want their business ranking on Google!