The Four Rules to Website Design


A good website can make a huge difference in the success of any business. The world of marketing has very quickly turned their attention from print and television to the power of the internet. Because of this, having an internet presence is crucial to catch the attention of potential customers in the fast-paced, world-wide web.

However, there is a drastic difference between having a website and having a successful, complex web design, UK based site. A bad website can do far more harm than good. In fact, there are several things that nearly all great websites have in common.

Navigation is a Highway, not a Labyrinth 

No matter how any complex web design UK site is laid out, it must always be easily navigated by clients. Potential customers who become lost in links and embeds will likely jump ship far before they find the information they are looking for. This means, that the less time web visitors are forced to search, the better they will feel their experience was.

So what is the key to easy navigation? Organization. Having a well linked site, a smart navigation layout, solid framework, and overall accommodating jumps will result in happy visitors.

Less is Usually More

Just because complex web design UK sites need to be highly informational, they do not need to be overwhelming. Clutter is a quick killer of a potentially great site. Utilize the power of white space to create balanced pages that are neither barren nor chaotic. Properly using the power of simplicity will go a long way to impressing visitors.

No Three: Patience Is Not a Virtue Online

There is nothing that will frustrate visitors more than lengthy load times. There is a lot to be said for a website that is not only beautifully complex but also swift. Large programming will often result in long load times. The cure? Keep codes, scripts, and graphics on the site compact and well compressed. Just because something is large, does not mean it is better. There is a definite balance that will result in not only happy visitors but also well informed customers. Finding this balance is key.

Security – Love, Live It, Install It

Building a website is a time consuming thing, meaning it’s something most people want to get right the first time. Perhaps the most damaging thing to any site is a poor security system. If clients are afraid that they will be exposed to damaged data, corrupt files, or possible phishing – they will always avoid the site. So while maintaining great security may not always be cheap – it is vital.

So no matter why the website it being built, it is highly important to build it right. While this can be an overwhelming possibility for some newer to the tech world, there are always alternatives. There is a lot to be said for professionally built and maintained sites. Plus, there is a certain confidence in knowing your online presence is not only accurate, but also something to be proud of.