There are so many different areas to consider when it comes to Website Design, especially if you’re looking to have a site designed for your business. Sales are usually the priority when it comes to a company website, and each element should be designed thoughtfully to help you achieve your goals and get visitors to the right pages of your site.
You must understand your target audience and try to put yourself in their shoes. Think about whom your audience is, what they want, what they expect and what they’re looking for when they visit your website. This links in to the type of image you want to convey. Many people argue that image is everything into a business, and there is some truth to this. You have to have an idea on the look of your business and you can then begin to make it consistent and memorable.
Many people will over look the copywriting side of the website design. There should be a space to add additional content to the website relatively easily, and this could be in the form of a news page or an integrated blog. CTAs (call to actions) are needed on websites today, especially if your website has a specific purpose in mind. They can help prompt a visitor to click a graphic or a banner or a button, and divert them to a ‘conversion’ page.
If you want your website to succeed in search engines then you need to consider SEO in a website design. This links to the copywriting element of web design, and if a design has a good navigation system and it is fit for fresh content, then there will be the potential for high search engine results.
One area where people often leave themselves short when it comes to website design is budget. Prices can be quite high, but this shouldn’t deter you, especially if you’re looking to have a design created to bring in business. A good website design will be built with growth in mind, and it should always allow for additional pages when it is needed.
As you can see, website design is not just about pretty pages and attractive graphics. It is one of the most important projects to begin, and all of these areas should be considered in full before you make any everlasting decisions.